Digital Marketing Services

Our range of digital marketing services are completely customisable. We focus on your key business and marketing goals and partner with you to get the best results.

Let us help you find the perfect digital marketing solutions for your organization.

Search Engine Optimisation

Acquire more qualified website traffic through your natural search engine rankings. We'll tailor a quality search engine optimisation (SEO) solution to help you grow your business, no matter how competitive your market is.

How does SEO work?

Search Engine Optimisation (SEO) is a reflection of how your business conducts itself online.

It focuses on how easily search engines such as Google can read and then rank your website. To do this takes quality content, effective link building and advanced technical expertise to get the best results.

Creanovation Technologies has found the best long-term approach for the ever-changing SEO landscape, is to give search engines what they want. This includes useful, easily accessible information that your potential customers are looking for.

At Creanovation Technologies, SEO is considered a multi-faceted and multi-disciplined service with utilises a significant portion of your business. A customised, long-term approach is delivered for every client based on their needs.

Digital Media Planning & Buying

Find and attract your most valuable customers wherever they are engaging online, and on whatever device they are using.

Digital Media. Done Differently.

Creanovation Technologies Media do premium digital media buying and planning a little differently to some of the major media agencies in the Australian market. While we all use the same tools and platforms, what keeps our digital media customers coming back again and again is:

  • Service

    At Creanovation Technologies, we work with you to find a tailored solution to your digital problems.

    We've invested thousands of hours and dollars into developing a culture of service excellence that you truly need to experience to believe.

  • Transparency

    No secret media deals.

    No mark-up on media spend.

    Warts-and-all reporting.

    100% of media commissions passed on to you!

  • Loyalty

    Our media partners are our friends, but our loyalty belongs to you.

    We will only recommend a digital media solution if we believe it will help you achieve your goals; not because of a long lunch we've had with a media partner.

  • Insights

    We use market leading digital media serving, tracking and reporting technology to provide you with actionable business insights and opportunities.

    We pride ourselves on translating the data for you into actionable business insights and opportunities.

Pay-Per-Click Advertising

Our specialist team will work closely with you to implement a pay per click advertising strategy that will identify where your most valuable customers are searching or browsing online and ensure your product and unique selling propositions are seen.

How does Pay Per Click Advertising work?

Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWorlds and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.

When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you are targeting, the competiveness of a certain keyword you are going after, the historical performance and relevance of your ad and more.

Social Media Strategy

Social Media Marketing (SMM) allows you to encourage your target market to regularly engage with your brand and become your most profitable online and offline advocates. At Creanovation Technologies we'll customise a social strategy that features innovative ways to build your following.

Creannovation Technologies Approach to Social Media Marketing

Our team will work with you to develop a social media strategy based around the business objectives that matter to you. Whether you need to build your community, engage better with your current community, capture data or utilise social platforms for competitions, our team will help you spot the opportunities to build a better online brand presence.

  • Strategy and Roadmap

    We’ll work with you to identify the overarching social media goals you want to achieve by conducting a full analysis of your target market, competitors, identifying which social media channels are suited to your business and how we can track your success.

  • Content Development and Implementation

    By understanding your target market and goals, our team will develop an action plan for developing and implementing social media content your customers and prospects will love and engage with.

  • Advertising and Promotion

    Helping you develop and implement effective promotions across suitable social channels and leveraging the best advertising opportunities for your brand.

  • Community Development and Management

    Our team will educate you on the best practice of community engagement and work with you to roll out an effective communication management strategy for your business to ensure you are consistently responding and listening to your customers.

  • Education, Training and Consultation

    Our team can provide you the education and training needed to execute a successful social media strategy, as well as provide you ongoing social media consulting, ideation, success measures and audits.

Conversion Rate Optimisation

Your website could be getting a lot of visitors but you’re wondering why they aren’t buying or enquiring. Understanding what your website visitors are looking for is an important part of Conversion Rate Optimisation (CRO) and it helps increase the amount of online sales, enquiries or any other desired action on your website. The Creanovation Technologies team can work with you to identify the actions you need to take to optimise your website and ensure all those hard earned visitors don’t go to waste.

How Conversion Rate Optimisation Works

To illustrate the advantage CRO can provide for your business, this table demonstrates a website attracting 2000 visitors. After making some tweaks to the website, it’s now getting 20 more leads and seeing an increase in revenue.

Content Marketing

Content marketing helps you attract and retain customers by designing and promoting relevant content without direct selling. It helps you establish your business as an authority in your industry and builds trust with your customers and potential prospects. Great content marketing plays an important part in getting great SEO results too.

In our crowded content age, your business content needs a competitive edge.

Your customers are becoming more adept at researching brands online. In doing so, they are building trust with those brands that are providing genuinely valuable, extremely relevant and consistently engaging content.

Are you one of these brands? If not, we can help.

Content Marketing is the strategic approach that we can use to help you find, engage, entertain, educate and retain your key customers.

Are you ready to turn your brand into a genuine publisher?

Let’s find the right solution for you
  • Unearth the content your customers need.

    Content without strategy is a content marketing fail. To drive profitable customer action, you need a well-developed and documented content marketing strategy that understands the thoughts and needs of your target audience, what their online behaviour is and how your brand can play a part in their journey.

  • Create the content that your customers will love.

    The best kind of content is content that meets an audience need, has genuine entertainment value or solves a problem. We create articles, blogs, videos, whitepapers, eBooks, wireframes, landing pages, motion graphics, digital ad designs and SEO content that will help you engender desire to your brand and ultimately, drive the customer toward your product.

  • Get your content in front of your customers.

    You’ve created a great piece of content, but how are people going to see it?

    To start seeing real results you need an amplification strategy to map out what channels you’ll be using to push your content out and engage your target audience.

    There are a range of earned, owned and paid media channels available but a few examples include LinkedIn Marketing, Facebook Advertising, Digital Public Relations and Outbrain Campaigns.

  • Track the success of your content

    You’ll be eager to know how your content is performing.

    Every content piece created will have success metrics tailored to your specific business objectives. These metrics are analysed and reported on using Google analytics, SEO metrics and conversion rates to give you the ROI and ROO you’ve been waiting for.

Email Marketing

Email marketing, also referred to as EDMs, is an effective way of re-engaging your existing customers or website visitors by sending them targeted and relevant messages straight to their inboxes. This form of marketing is a great technique for businesses that have repeat customers and helps to nurture leads for products and services that have long lead times such as real-estate and cars.

Get Business Critical Insights

See when your customers opened the email, whether they then clicked on a link, if they made a purchase, browsed your website or ignored it.

Digital Consulting

Our digital marketing specialists will work with you to develop a clear digital road map for your business by understanding your industry, establishing your goals and objectives, and providing insights based on research, data and years of experience.

How Digital Marketing Consulting Works

If you’re unsure where to start with digital marketing, you’re not alone. Developing a digital strategy can be quite tricky, especially with the rapid change of technology and the rise of social media. As your digital marketing partner, we will give you the guidance you need to pave your way through this ever changing and continually fragmenting field, so you have a clear vision of where your business needs to go with digital.

Firstly, our team will help you identify what makes your business tick and exactly where you want your business to go. By having a solid understanding of your business, our team will use their knowledge and experience to recommend what is the right digital marketing mix for your business.